An online lead generation offer is a free report that you use to attract the right kind of prospects onto your email list.

When done right, a free giveaway report like this can be an long-term, valuable asset to your business.
Unfortunately, many people get stuck when sit down with a blank sheet of paper to write their online lead generation offer.

This usually a problem that is easily solved with a little planning before you actually sit down to write, so here are five tips to help you plan.

• Make sure you know who your Ideal Prospect is

It's very important that your giveaway report appeals to the right kind of people to your email list, so it is critical that you have a clear picture of who you want to attract. If you don't know who your Ideal Prospect is, you won't be able to understand the unanswered questions that are on their mind.

• Create a list of 20-30 questions

If you want to create an in-demand report, make sure that it answers the burning questions that your ideal prospect has. Take some time to visit competitive websites, forums, and 'answer' sites like Answers.com where your ideal prospect is likely to hang out Your goal is to create a list of 20-30 questions that your ideal prospect doesn't have the answer to.

• Select 10 from the list

Now that you have your list of 20-30 questions, pick ten that you feel would fit well into a cohesive, interesting, online lead generation offer. Put your list of 10 questions into a text file, word document or mind mapping software, then organize them into a logical order.

• Convert them to statements

You will want to convert your list of questions into a list of authorative statements. Questions put you into a 'defensive' and 'passive' posture with your reader where statements help you position yourself as a trusted authority and expert. One way to approach this step is to create an answer for each question that is a single statement that works as a headline and can be expanded on in short paragraphs.

• Outline 3-5 detail points for each statement

For each of your 10 statements, create 3-5 points that will become paragraphs that provide detail and explanation. You don't have to write complete sentances here, these are basically just bullet points to give you a roadmap to follow when you start writing.

For a complete video tutorial on how to create an online lead generation offer, visit IMgenomeProject.com